February 14, 2018 will forever be remembered as one of if not the most tragic day in the history of Broward County. In March 2018, the City of Parkland hired the Conceptual Communications team to provide crisis communications and public relations support services. Today, we continue to work alongside city officials and staff to ensure the City's media responses are timely and strategic in nature to better ensure the entire MSD community is always put first and respected as they continue their healing process.

Dubbed the “Second Gayest City” in the United States, the City of Wilton Manors offers its growing population of approximately 12,000 all the benefits of a big city while maintaining a cozy, community feeling. Residents and visitors alike enjoy varied shopping destinations, hip restaurants and bars, a burgeoning arts community, and tons of community events, as well as natural waterways perfect for kayaking, paddle boarding and other outdoor activities. To help the City of Wilton Manors develop their distinct identity and bolster their business community, Conceptual Communications has provided a comprehensive mix of services that began with an Integrated Marketing and Communications Plan.

You won't find a more perfectly charming beach town on the east coast of the U.S. than Lauderdale-By-The-Sea. The Town called upon Conceptual Communications to put a strategic three-year tourism marketing plan in place. Once reliant on print media, the Conceptual Communications team digitized the Town's efforts by developing and implementing a plan that leverages the power of social media influencers, Instagram, YouTube, audience display and Google Ads, and strategic public relations opportunities that have led to national media coverage in publications such as the Boston Globe Travel Section and Thrill List's Matador.

Conceptual Communications is proud to provide public relations, branding, and digital media services to the Broward League of Cities. The Broward League of Cities is a non-partisan, non-profit organization dedicated to raising awareness and resolving issues facing Broward County’s 31 cities and municipalities at the local, county, and state level. The organization’s dedicated committees conduct research and suggest policies for current topics affecting residents, including education, housing, economic concerns and municipal services. In 2019 alone, the Conceptual Communications team garnered $33,550 in earned media coverage for the League. That media coverage was viewed 47,800 times and shared 482 times on social media.

We take pride in being part of the solution, and part of our clients' teams. That's exactly the case for the City of Delray Beach. The Conceptual Communications team provides crisis communication, public relations, and digital media services for the city's utilities department. The utilities department is committed to transparency and our team is proud to help them fulfill that commitment to city stakeholders and members of the media.

Consistent branding is an important aspect when it comes to ensuring official marketing collateral produced by municipalities is easily recognizable to community stakeholders. The Town of Hillsboro Beach called upon the creative team at Conceptual Communications to develop brand standards guidelines, develop a photo library, and redesign and relaunch the Town's 2020 Resident Guide.